Application
The next stage, was to develop a campaign aesthetic which ensured there was cohesion with the parent Disney Moment Makers brand. The pastel blue colour palette was considered as inviting and neutral, enabling our campaign materials to be visually accessible. The palette was applied across two key video deliverables, an instruction video and a cut-down vertical video for Instagram Stories.
The AV content was designed, with the intention of summarising the entire campaign messaging, into a digestible format which would be approximately one-minute in length. Careful consideration around the messaging was required, in order for the video to be effective.
Outcome
The campaign's went live across Disney’s internal employee network, as well as on the Medicinema charity’s Instagram account. Together, with Disney Moment Makers our campaign helped contribute to a collective fundraising pot for Medicinema, whilst recieving positive feedback internally across The Walt Disney Company’s internal employee network.
Challenge
During lockdown, it was essential to create a program which could be accessible and fun, whilst complying with local restrictions. We created an instruction video, carefully communicating the steps needed to participate in the campaign. After pitching the photography challenge to senior management, the green light was given to design the campaign.
Overview
During my placement at The Walt Disney Company, I volunteered as part of the Disney Moment Makers fundraising program. Our team created a photography treasure hunt challenge, with my purpose to design a collection of marketing materials encouraging Disney employees to participate and donate the programs charity.
Company
Disney -
Moment Makers
Date
2021
Role
Motion Design
The Great Disney Photo Quest
